Declining confidence in institutions, the proliferation of certification programs, and confusion driven by corporate greenwashing make it harder for businesses that do the right thing to stand out. This is where trusted third-party validation, such as B Corp Certification, plays an important role.
People looking to shop and work at purpose-driven businesses know B Corps are taking meaningful actions to improve their social and environmental impact. As shared in this summary of new research and key findings, B Corp values continue to gain importance among customers and workers, and companies that demonstrate purpose through credible action are more likely to create strong and lasting connections.